Chapter 1: The Information Erasure Curve
Without an emotional anchor, cognitive information decay occurs rapidly. Obet explains why facts tell, but visceral emotion encodes memory.
July 4, 2026 Stage • Experiential Design & EngagementSession 3: Institutional Design & Frontline Leadership: Building Culture
Obet Pabon: “Engineering the WOW: Creating Moments of Irreversible Impact”
The Neuroscience of Delight, Emotional Memory Encoding, and Human Wonder
Official 4K Stage Recording • Click to Play
Engineering the WOW: Creating Moments of Irreversible Impact
Presented by Obet Pabon
Recorded at Queenslake Horse Farm • July 4, 2026Watch on YouTube
About Obet Pabon
Founder of 'Wow with Obet' & Experience Designer
Obet Pabon is the founder of 'Wow with Obet' and an internationally sought-after experience architect. Obet dissects the cognitive science of human memory, explaining why people forget 90% of informational presentations within forty-eight hours but permanently retain moments of unexpected emotional delight and shared wonder.
“A 'wow' moment isn't an accident; it is the deliberate intersection of meticulous preparation and genuine human love.”
Speaker Stage Mini-Gallery
Obet Pabon on the Red Circle Carpet
Aggregated directly from the main TEDxSoardsRoad stage gallery (4 photos). Click any photo to enlarge.
Deep Dive: Speech Summary & Key Takeaways
7 min readCore Ideas from This Talk
Experience designer Obet Pabon deconstructs why people forget standard presentations within hours but retain moments of shared surprise and human delight for a lifetime.
- 1Emotional surprise dramatically elevates memory retention and brand affinity.
- 2Delight is an engineered process combining discipline with heartfelt intentionality.
- 3Pattern interruptions create receptivity for transformational ideas.
Drill Down FurtherRead Full Chapter-by-Chapter Talk Analysis (3 Chapters)
Drill Down Further
Read Full Chapter-by-Chapter Talk Analysis (3 Chapters)
Chapter 2: The Anatomy of Delight
The three ingredients of unforgettable human encounters: pattern interruption, unexpected generosity, and shared vulnerability.
Chapter 3: Designing for Impact
How organizations can engineer culture touchpoints that surprise team members and clients, creating lasting loyalty.